As marketing professionals in the experiential world, we have become accustomed to the idea of an ever evolving industry. Brands today are moving away from purely face to face physical…
Author: scmconsultinggroup_gxf1wq
![The Privilege of Taking Risks](https://www.b2bplanning.com/wp-content/uploads/2017/04/post-2-1160x508.jpg)
The Privilege of Taking Risks
‘Why It’s Worth Taking Risks’, was a platform for an enriching two-way conversation between the audience and four speakers. The discussion was almost entirely centered on “knowing that the world…
![How Brands Approach New Social Platforms](https://www.b2bplanning.com/wp-content/uploads/2017/04/post-3-1160x508.jpg)
How Brands Approach New Social Platforms
When it comes to new social platforms, a brand can feel a bit like a kid in a candy store: think Instagram, think Pinterest, think Snapchat. Every day, developers submit…
![4 Ways Brand Can Win on Snapchat](https://www.b2bplanning.com/wp-content/uploads/2017/04/post-4-1160x508.jpg)
4 Ways Brand Can Win on Snapchat
Snapchat is raw, candid, and in-the-moment social media, when Facebook and Instagram are highly polished and edited. Snapchat offers a fair share of challenges for brands looking to jump on…